On the Blog

Jul 15, 20214 minBy Elizabeth Strickert

Guest Post: Ecommerce Insights for Wineries

What does the ecommerce landscape look like for wineries in 2021? It’s easy to assume that the increase in alcohol ecommerce activity during COVID-19 was solely due to the pandemic, but the data suggest otherwise. Ekos explores ecommerce insights for wineries in 2021 & beyond.

$Convert Tasting Room Guests into Repeat Customers$

May 19, 20213 minBy Kaitlin Stratis

Convert Tasting Room Guests into Repeat Customers

Tasting rooms are reopening, which means it’s the perfect time to develop initiatives for tasting room staff to not only create a memorable experience for guests but to also convert one-time visitors into repeat customers and create evangelists for your brand.

Apr 14, 20213 minBy Kaitlin Stratis

Get Started with Personalization

When it comes to wineries selling direct-to-consumer, more and more brands have opted for personalization but many are still left wondering what a personalized shopping experience looks like and how to get started.

Mar 10, 20215 minBy Kaitlin Stratis

Email Marketing 101: Best Practice Checklist

When email marketing is done correctly, it should account for nearly 20-30% of wineries revenue. While email marketing is a traditional channel, it outperforms social media and search engines.

Feb 18, 20214 minBy Kaitlin Stratis

How to Keep Your Customers for the Long Haul

For many businesses, it’s common for customer retention to take a back seat to customer acquisition. While customer acquisition will always be important, it is critical that wineries pay attention to their existing customers and ensure they are satisfied in order to create loyal customers and members.

Jan 14, 20213 minBy Kaitlin Stratis

Running a Modern Subscription Club - Your Top 3 Questions Answered

While the industry continues to evolve, there are many trends emerging that wineries need to pay attention to. One that we certainly can’t ignore is the modern subscription. 2020 showed us that while traditional club memberships remained stagnant, subscription companies such as Winc, saw a massive amount of growth throughout the year.

Dec 3, 20205 minBy Kaitlin Stratis

5 Ways Wineries Can Become More Customer Centric Online

In the tasting room, your customer is often on vacation, relaxed, wanting to learn more about your story, and tasting your wine. However, that same customer isn’t coming to your website for the same experience and story. Instead, they are there to make a reservation, make a purchase, or edit their wine club.

Nov 19, 20205 minBy Kaitlin Stratis

Ecommerce is on the Rise - How to Evolve Your Online Presence

The wine industry has been forced to navigate and prepare for what’s next in order to grow sales. Getting online is a great start, but with anticipated growth in this channel, it’s crucial wineries position themselves correctly in order to meet consumer demand and capitalize on the huge growth in ecommerce sales the industry is seeing.

Aug 17, 20203 minBy Matt Gemmell

Personalized Collections: The Digital Sommelier

When you are in front of your customers, you have a trained staff that recommends wines based on the customer’s tastes. By using personalized recommendations on your website, you can deliver that experience in customers’ homes every time they shop online.

Jul 1, 20204 minBy Zach Kamphuis

The Club is Dead - Long Live the Subscription

The wine club is dead - not even user choice can save it. The wine subscription is here and is the path forward for driving online sign ups, retention, and member experience.

Jun 24, 20203 minBy Matt Gemmell

3 Shipping Rate Tips to Avoid Abandoned Carts

If there’s one challenge common to every industry selling online, it’s abandoned carts. Read 3 quick tips to avoid abandoned carts.

May 19, 20204 minBy Lucas Machado

What a High-Converting Wine Product Page Looks Like

When you’re walking through the mall, you see nice, great looking showcases with “featured” products. These showcases have nice decorations, sometimes price tags at the bottom of the pieces, and good lighting to better call your attention to the products they display.

Feb 12, 20204 minBy Lucas Machado

Why You Should Sell Wine Online

A few of the main reasons of why you sell wine online and step up in the wine industry.

Jan 8, 20202 minBy Andrew Kamphuis

Signs Your DTC Software is Stuck in 2009

Happy New Year!!! Its 2019. Is your DTC software still operating like its 2009?

Dec 18, 20192 minBy Zach Kamphuis

How Digital Wallets Increase Mobile Conversion

Mobile wallets such as Apple Pay, Alipay, and Google Pay allow a customer to execute a 1-Click Checkout.

Nov 13, 20194 minBy Zach Kamphuis

Faster Site = Higher Conversion Rate

53% of all mobile site visits leave a page that doesn’t load in 3 seconds. If your website is not fast, you are losing sales.

Oct 16, 20193 minBy Zach Kamphuis

Personalization: Creepy or Customer Centric?

Digital transformations are not simply about integrating new technology. They’re about creating and providing new value to customers through technology.

Nov 14, 20182 minBy Andrew Kamphuis

Merchandising Your Product Pages Like It's 2018

Retailers have been merchandising their store aisles for years. A lot of thought goes into the location, display, and placement of products.

Sep 12, 20183 minBy Andrew Kamphuis

It’s Time to Let Your Members Cancel Your Club Online

Customers would rather clean toilets, have a root canal, even be punched in the testicals rather than call customer service.

Aug 15, 20186 minBy Zach Kamphuis

Why is a Great Online Experience Important, and What Does it Look Like?

The online customer experience you provide is more important now than it has ever been before.

Mar 14, 20184 minBy Andrew Kamphuis

The Crawl, Walk, Run Guide to International Shipping

International customers represent one of the biggest, if not the biggest DTC growth opportunity for wineries.

Feb 14, 20182 minBy Andrew Kamphuis

What is Customer Centric Commerce?

Customer centric commerce is about creating a positive customer experience to drive repeat business, customer loyalty and profits.

Jan 17, 20183 minBy Andrew Kamphuis

Improving the Ecommerce Experience

When you sit down to build a new website do you consider the needs of your customers?

Dec 20, 20172 minBy Andrew Kamphuis

The Modern Club

What differentiates the modern club from a typical wine club? Rather than placing focus on the product the modern club focuses on the customer.

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