Jul 29, 20226 minBy Karen Urquhart
When it comes to running a business, finding a shipping method to get your products to your customers that is appealing, convenient and cost efficient can be a challenge. It's important to meet that challenge however, because shipping is a crucial part of the customer experience. While there is no universal shipping strategy that works for every business across the board, flat rate shipping can increase your sales and make your shipping expenses easy to manage, all while making the process of checking out online hassle-free for your customers.
Read MoreJul 28, 20229 minBy Karen Urquhart
In the wine industry, traditional wine clubs don’t quite fit into the subscription category (or box, so to speak), as they’re missing a key foundational element: Flexibility. In a subscription box or service, customers can choose how frequently they want to receive their products or services, and are often able to have a say in the items they receive; creating a more customer centric experience. The wine club is an essential part of any winery, but the traditional approach lacks the flexibility and convenience that appeals to the modern shopper, which is why we created subscription clubs on Commerce7.
Read MoreJul 12, 20229 minBy Karen Urquhart
Personalizations empower wineries to get the right content in front of the right customer at the right time. Whether they’re a first time visitor on your website, or a valued club member, personalizations give your winery the ability to align the content a user sees on your website with their level of brand engagement, optimizing their buying experience and ultimately increasing your revenue.
Read MoreJun 18, 20226 minBy Karen Urquhart
The way we shop is changing. Consumers are continuing to move away from the traditional wallet and opting for more user-friendly payment options; and that is exactly what mobile payments provide.
Read MoreMay 25, 20225 minBy Commerce7 Team
Rewarding your customers for their loyalty is pivotal to your business. A well designed loyalty program can help sustain long-term growth by increasing customer retention, creating strong brand associations and increasing sales, all while making your customers feel appreciated. That’s why we’re thrilled to introduce you to Loyalty on Commerce7. We’ve created an all in one solution built right into Commerce7 designed to help you harness the power of loyalty and build lasting relationships with your most valued customers.
Read MoreJan 6, 20223 minBy Commerce7 Team
A good tasting room experience should make a customer feel like they want to extend their relationship with your brand beyond that initial visit. You’ve likely already succeeded in creating this kind of experience for your tasting room. But are you truly giving customers the full opportunity to create a meaningful relationship with your winery? What happens after the customer leaves your physical tasting room?
Read MoreDec 17, 20215 minBy Commerce7 Team
Personalization can improve your customer experience, drive sales and improve retention.
Read MoreSep 22, 20216 minBy Andrea Dyck
We’ve made some upgrades to the wine club tools that will not only make it easier for customers to edit their membership and upcoming shipments, but will also reduce friction in the signup process. The tools you use should give you the ability to provide the best online experience possible for your members, increasing your conversion and club member retention.
Read MoreSep 14, 20215 minBy Andrea Dyck
When customers are visiting you in the tasting room or calling by phone, you’re able to provide a high level of customer service, but what about customers online? While some prefer a more high-touch experience, with today’s ecommerce market, it’s far more common that customers want to be able to self-manage their account.
Read MoreSep 7, 20214 minBy Andrea Dyck
Oftentimes, completing a long form on your phone is a hassle, so we’ve introduced some additional ways to make it easier for your customers to complete a purchase. This means happier customers and a higher mobile conversion rate for you. It’s a win-win.
Read MoreSep 1, 20216 minBy Andrea Dyck
With the latest version of our website tools, we’ve reviewed the checkout process from start to finish. It’s not enough to just tell you that we’ve made improvements, we want to take you through some of the key changes to show you how they benefit both you and your customers.
Read MoreAug 5, 20213 minBy Kaitlin Stratis
It’s a challenge that every online brand faces and is nearly impossible to avoid, abandoned carts. With an unlimited choice in today’s online world, businesses selling online understand the struggle of shoppers filling their carts, and leaving the site without a purchase.
Read MoreJul 15, 20214 minBy Elizabeth Strickert
What does the ecommerce landscape look like for wineries in 2021? It’s easy to assume that the increase in alcohol ecommerce activity during COVID-19 was solely due to the pandemic, but the data suggest otherwise. Ekos explores ecommerce insights for wineries in 2021 & beyond.
Read MoreMay 19, 20213 minBy Kaitlin Stratis
Tasting rooms are reopening, which means it’s the perfect time to develop initiatives for tasting room staff to not only create a memorable experience for guests but to also convert one-time visitors into repeat customers and create evangelists for your brand.
Read MoreApr 14, 20213 minBy Kaitlin Stratis
When it comes to wineries selling direct-to-consumer, more and more brands have opted for personalization but many are still left wondering what a personalized shopping experience looks like and how to get started.
Read MoreMar 10, 20215 minBy Kaitlin Stratis
When email marketing is done correctly, it should account for nearly 20-30% of wineries revenue. While email marketing is a traditional channel, it outperforms social media and search engines.
Read MoreFeb 18, 20214 minBy Kaitlin Stratis
For many businesses, it’s common for customer retention to take a back seat to customer acquisition. While customer acquisition will always be important, it is critical that wineries pay attention to their existing customers and ensure they are satisfied in order to create loyal customers and members.
Read MoreJan 14, 20213 minBy Kaitlin Stratis
While the industry continues to evolve, there are many trends emerging that wineries need to pay attention to. One that we certainly can’t ignore is the modern subscription. 2020 showed us that while traditional club memberships remained stagnant, subscription companies such as Winc, saw a massive amount of growth throughout the year.
Read MoreDec 3, 20205 minBy Kaitlin Stratis
In the tasting room, your customer is often on vacation, relaxed, wanting to learn more about your story, and tasting your wine. However, that same customer isn’t coming to your website for the same experience and story. Instead, they are there to make a reservation, make a purchase, or edit their wine club.
Read MoreNov 19, 20205 minBy Kaitlin Stratis
The wine industry has been forced to navigate and prepare for what’s next in order to grow sales. Getting online is a great start, but with anticipated growth in this channel, it’s crucial wineries position themselves correctly in order to meet consumer demand and capitalize on the huge growth in ecommerce sales the industry is seeing.
Read MoreAug 17, 20203 minBy Matt Gemmell
When you are in front of your customers, you have a trained staff that recommends wines based on the customer’s tastes. By using personalized recommendations on your website, you can deliver that experience in customers’ homes every time they shop online.
Read MoreJul 1, 20204 minBy Zach Kamphuis
The wine club is dead - not even user choice can save it. The wine subscription is here and is the path forward for driving online sign ups, retention, and member experience.
Read MoreJun 24, 20203 minBy Matt Gemmell
If there’s one challenge common to every industry selling online, it’s abandoned carts. Read 3 quick tips to avoid abandoned carts.
Read MoreMay 19, 20204 minBy Lucas Machado
When you’re walking through the mall, you see nice, great looking showcases with “featured” products. These showcases have nice decorations, sometimes price tags at the bottom of the pieces, and good lighting to better call your attention to the products they display.
Read MoreFeb 12, 20204 minBy Lucas Machado
4 Reasons to Sell Wine Online with Direct to Consumer (DTC) Wine Software
Read MoreJan 8, 20202 minBy Andrew Kamphuis
Happy New Year!!! Its 2019. Is your Wine DTC software still operating like its 2009?
Read MoreDec 18, 20192 minBy Zach Kamphuis
Mobile wallets such as Apple Pay, Alipay, and Google Pay allow a customer to execute a 1-Click Checkout.
Read MoreNov 13, 20194 minBy Zach Kamphuis
53% of all mobile site visits leave a page that doesn’t load in 3 seconds. If your website is not fast, you are losing sales.
Read MoreOct 16, 20193 minBy Zach Kamphuis
Digital transformations are not simply about integrating new technology. They’re about creating and providing new value to customers through technology.
Read MoreNov 14, 20182 minBy Andrew Kamphuis
Retailers have been merchandising their store aisles for years. A lot of thought goes into the location, display, and placement of products.
Read MoreSep 12, 20183 minBy Andrew Kamphuis
Customers would rather clean toilets, have a root canal, even be punched in the testicals rather than call customer service.
Read MoreAug 15, 20186 minBy Zach Kamphuis
The online customer experience you provide is more important now than it has ever been before.
Read MoreMar 14, 20184 minBy Andrew Kamphuis
International customers represent one of the biggest, if not the biggest DTC growth opportunity for wineries.
Read MoreFeb 14, 20182 minBy Andrew Kamphuis
Customer centric commerce is about creating a positive customer experience to drive repeat business, customer loyalty and profits.
Read MoreJan 17, 20183 minBy Andrew Kamphuis
When you sit down to build a new website do you consider the needs of your customers?
Read MoreDec 20, 20172 minBy Andrew Kamphuis
What differentiates the modern wine club from a typical wine club? Rather than placing focus on the product the modern club focuses on the customer.
Read MoreSee it first hand by scheduling a demo with the Commerce7 team.
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