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2020 Data Book.
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Annual Data Report

A look into the trends, stats, and key insights that defined 2021 and will define winery DTC for years to come.

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Increase Your Sales and Improve the Customer Experience with Flat Rate Shipping

When it comes to running a business, finding a shipping method to get your products to your customers that is appealing, convenient and cost efficient can be a challenge. It's important to meet that challenge however, because shipping is a crucial part of the customer experience. While there is no universal shipping strategy that works for every business across the board, flat rate shipping can increase your sales and make your shipping expenses easy to manage, all while making the process of checking out online hassle-free for your customers.

By Karen Urquhart
Subscription Clubs: A Modern Approach to the Traditional Wine Club

In the wine industry, traditional wine clubs don’t quite fit into the subscription category (or box, so to speak), as they’re missing a key foundational element: Flexibility. In a subscription box or service, customers can choose how frequently they want to receive their products or services, and are often able to have a say in the items they receive; creating a more customer centric experience.  The wine club is an essential part of any winery, but the traditional approach lacks the flexibility and convenience that appeals to the modern shopper, which is why we created subscription clubs on Commerce7. 

By Karen Urquhart
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Ebook: The Data That's Changing Winery DTC 2021

2021 was a great year for many in the wine industry. The ecommerce channel, which saw great growth during 2020, has pulled back to a now much higher baseline. This growth combined with tasting rooms being open again has resulted in a stellar year for direct-to-consumer sales. Through this report, our team examines and illustrates the trends, stats, and key insights we’ve found through analyzing our aggregate data across our 750+ winery client base.

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