Resources

As the holiday season nears, wineries tend to focus on individual customers—rolling out special promotions and curated holiday bundles. But here’s the thing: corporate gifting is an amazing opportunity that often gets overlooked. Companies are constantly searching for meaningful gifts to send to their clients, employees, and partners, and guess what? Wine is a popular choice because it’s both a crowd-pleaser and a versatile gift that suits various tastes and occasions. Including corporate gifting in your holiday sales strategy doesn’t just open the door to bigger, high-value sales—it introduces your winery to a whole new audience who might not have discovered you otherwise.

Fraud is a harsh reality for wineries, both large and small. While it was once a problem mainly for big brands, today even mom-and-pop wineries are targets. Fraud hurts, just like all theft. Every act of fraud is a direct hit to a winery’s revenue, whether it happens online, in the tasting room, or during fulfillment. At Commerce7, we recognize the impact of fraud on your business, and we’ve dedicated countless hours to studying fraud, consulting with experts, and developing solutions to mitigate it.

2023 was an economically challenging year for many consumers, which was reflected by a 1.66% decrease in total sales across all DTC channels compared to 2022. Despite this dip, there were notable positive trends seen within all sales channels, highlighting opportunities for growth and optimization. Through our 2023 Data Book, “The Data That’s Changing Winery DTC”, our team examines the trends, statistics, and key insights we’ve found through analyzing our aggregate data across our 1,700+ winery client base.

"The Data That's Changing Wine DTC" is an invaluable resource for winery owners, marketers, and anyone involved in DTC operations, offering a comprehensive overview of the latest trends and statistics in wine DTC sales.