I am often asked, "Why Commerce7?" The answer lies in Commerce7’s unique ability to centralize core DTC (Direct-to-Consumer) functionality and drive winery success through innovation, customer-centric design, and industry commitment.
A Singular Platform for Core Functionality
At the heart of every DTC strategy is the customer record. Wineries need an experience that understands the customer at the winery throughout the reservation experience, the tasting room experience, the online experience, and the subscription experience. To create something that delivers on that experience, you need a system that starts with the customer and seamlessly follows them across every buying journey. That is why we built Commerce7 to deliver on the customer centric omni-channel experience.
The customer is the foundation upon which all other elements—wine club, point of sale, reservations, and eCommerce—are built. Commerce7 integrates these core components into a single system with the customer at its center and delivers an experience that transcends channels and carries the customer benefit whether they are buying ecommerce, point of sale, or subscription.
Innovation at the Forefront
Commerce7 is an industry leader in innovation, offering cutting-edge solutions that enhance both customer experience and sales performance.
- Personalization Blocks: Commerce7 natively supports personalization blocks, dynamically displaying tailored content to different users.
- Personalized Products: Commerce7’s machine learning personalized product collections have an add-to-cart click rate 5X higher than traditional collection pages.
- Proven Sales Drivers: Features such as the Commerce7 Carrot Engine and dynamic upfront pricing have demonstrably boosted conversion rates and are integral to the platform.
- Optimized Checkout Experience: Commerce7's checkout process is streamlined and intelligent. It automatically adjusts required fields based on state compliance, simplifies data entry with ZIP code-based city/state auto-fill, and integrates Apple Pay and Google Pay. It also recognizes returning customers and club members, ensuring a seamless experience without redirecting to an external domain (making marketing efforts and attribution much easier).
- Smart POS System: The Commerce7 point-of-sale system features intelligent notifications, ensuring staff can provide the right message at the right time. From club sign-ups to member servicing, critical information—such as expired credit cards, pending pick-ups, and upcoming releases—is surfaced to frontline employees.
- Next-Generation Wine Club Software: Commerce7 doesn't only map to better wine club software, but integrates the best of modern subscription models to help enhance and empower wineries to create better wine clubs for the future. Commerce7 tools range from traditional club models to machine-learning-driven subscription clubs that ensure customers receive the right products. User-choice clubs allow members to make edits via email, or online, delivering a truly intuitive experience.
By focusing on innovation, Commerce7 enhances the customer experience and drives increased sales.
Unparalleled Customer-First Philosophy
Commerce7 is dedicated to supporting its clients with a robust customer success team of over 30 professionals. Beyond answering questions, this team fosters ongoing learning and success.
- Comprehensive Learning Resources: The Commerce7 Academy, extensive online documentation, and free "Training Friday" sessions empower wineries with the knowledge to maximize their platform use.
- Nearly 24/7 Support: Commerce7 is committed to providing round-the-clock assistance, a promise actively being fulfilled this year.
- Best Practices & Insights: Leveraging the most extensive dataset in the industry, the customer success team compiles and shares best practices based on platform experiments and real-world winery performance. For example we have concrete data around email captures in the tasting room, around personalized products, and around clubs members and reservations, and this data is shared through our data book.
- Global Presence with Local Expertise: The team is predominantly based in the U.S. and Canada, with additional members in South Africa and Australia, ensuring responsive, regionally relevant support.
Commitment to the Wine Industry
Commerce7 is deeply invested in the wine industry and actively contributes to its growth and resilience.
- Industry Advocacy & Support: The company is an active member of various organizations and supports initiatives such as Free the Grapes and the Wine Institute. Additionally, Commerce7 provides valuable industry data to industry publications and other stakeholders.
- Industry Support: In times of crisis, Commerce7 has consistently stepped up. During the COVID-19 pandemic, the company waived fees and introduced free products to support wineries. Similarly, when wineries in Australia, Canada, and the U.S. were impacted by wildfires, Commerce7 once again waived fees and provided assistance.
- Industry Experience & Leadership: Commerce7 employs over 80 employees, many of whom have worked in wineries, some who have owned a winery, and some who have grown up on wineries. In 2025 Commerce7 is committed to starting a winery advisory committee. All of these seasoned professionals assist in developing the right product and the right service. As President, I have dedicated the majority of my professional career to the wine industry.
The Commerce7 Advantage
Since 2019, Commerce7 has been the leader in omni-channel wine Commerce. We’ve pushed the bar with machine learning, artificial intelligence, and consistently delivered 100s of features a year. With the recent acquisition of WineDirect, Commerce7 has doubled its team size and is pushing the pedal down to keep its platform growing.
There are countless reasons to choose Commerce7 as your platform, but these four—centralized functionality, innovation, customer success, and industry commitment—stand out as key differentiators. Commerce7 is more than a software provider; it is a partner in your winery’s success.