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5 Questions the Most Successful Wineries Ask Before Migrating Platforms
Commerce7 Team
Migrating to a new DTC platform can feel daunting, but delaying or choosing the wrong one can cost wineries far more in the long run. Drawing on PATEL Napa Valley’s experience, this article outlines five key questions to guide a successful migration: identify the real problem you’re solving, understand how much of the migration your team must handle, confirm seamless integrations with existing tools, evaluate post-launch support and updates, and consider the true cost of standing still. With clear priorities, structured onboarding, and reliable support, wineries can turn migration from a disruption into an investment in long-term growth and efficiency.
How SMAK Wines Grew Their Club by 29% in Nine Months
Nov 25, 2025Commerce7 Team
Before finding the right fit, SMAK relied on multiple systems to manage sales, the website, club shipments, and marketing. Each tool did its job but required multiple apps plugged in and constant syncing to work together. Managing those connections took time and often created inconsistencies. After learning about Commerce7 through the Walla Walla Wine Alliance, Fiona realized she could simplify her operation and create a smoother experience for both herself and her customers. Within weeks, SMAK migrated its website, POS, and club management into one connected system.
How Iola Wines Achieved 221% YoY Growth with Commerce7’s Club Tools
Apr 21, 2023Karen Urquhart
Led by Marilee Bramhall, Founder of Iola Wines, the team realized the need for a wine club to create a sense of belonging for their customers and a new source of revenue for the business. The implementation of a wine club through Commerce7’s technology resulted in significant revenue growth, improved customer relationships, and a more predictable financial outlook for their ecommerce business. This case study explores the challenges faced by Iola Wines, the solutions provided by Commerce7, and the impressive results achieved by Iola Wines through their successful launch of a wine club.
The Migration Experience: Failla Wines
Oct 13, 2022Commerce7 Team
When the acquisition of VineSpring was made public in April of 2022, Failla Wines had just finished transitioning from VineSpring 2 to VineSpring 3 a few months prior, and a migration to a brand new platform was the last thing they wanted to endure. In this article, Failla Wines shares what went well, what didn’t and what they’re most looking forward to, following their migration to Commerce7.
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