Why Corporate Gifting Should Be Part of Your Holiday Sales Strategy
Oct 1, 2024Karen Urquhart
As the holiday season nears, wineries tend to focus on individual customers—rolling out special promotions and curated holiday bundles. But here’s the thing: corporate gifting is an amazing opportunity that often gets overlooked. Companies are constantly searching for meaningful gifts to send to their clients, employees, and partners, and guess what? Wine is a popular choice because it’s both a crowd-pleaser and a versatile gift that suits various tastes and occasions. Including corporate gifting in your holiday sales strategy doesn’t just open the door to bigger, high-value sales—it introduces your winery to a whole new audience who might not have discovered you otherwise.
From Tasting Room to Inbox: How to Collect More Customer Email Addresses
Feb 21, 2024Karen Urquhart
Building lasting relationships with your customers begins with one powerful tool: their email addresses. We all know the importance of building a robust email list, but it's important to remember that quality is just as important as quantity. The task of collecting high-value email addresses in the tasting room presents a unique challenge, considering people's understandable reservations about sharing their contact information. So, in this blog we explore how to no only overcome these hesitations, but also how to build your email list with genuine, valuable connections.
Top 5 Ways to Upsell & Increase AOV in the Tasting Room
Jul 12, 2023Jennifer Warrington - WISE
It’s always important to make the most of every single guest walking through the tasting room door. While most wineries are hiring friendly staff with strong service hearts, sales skills continue to be an area of opportunity for our industry. Many people worry that selling wine is too pushy, but the reality is, it’s an extension of great hospitality.
Capture Emails in the Tasting Room to Generate More Revenue
Jan 6, 2022Commerce7 Team
A good tasting room experience should make a customer feel like they want to extend their relationship with your brand beyond that initial visit. You’ve likely already succeeded in creating this kind of experience for your tasting room. But are you truly giving customers the full opportunity to create a meaningful relationship with your winery? What happens after the customer leaves your physical tasting room?
Convert Tasting Room Guests into Repeat Customers
May 19, 2021Kaitlin Stratis
Tasting rooms are reopening, which means it’s the perfect time to develop initiatives for tasting room staff to not only create a memorable experience for guests but to also convert one-time visitors into repeat customers and create evangelists for your brand.
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