Why Corporate Gifting Should Be Part of Your Holiday Sales Strategy

As the holiday season nears, wineries tend to focus on individual customers—rolling out special promotions and curated holiday bundles. But here’s the thing: corporate gifting is an amazing opportunity that often gets overlooked. Companies are constantly searching for meaningful gifts to send to their clients, employees, and partners, and guess what? Wine is a popular choice because it’s both a crowd-pleaser and a versatile gift that suits various tastes and occasions.

Including corporate gifting in your holiday sales strategy doesn’t just open the door to bigger, high-value sales—it introduces your winery to a whole new audience who might not have discovered you otherwise.

Each bottle sent as a corporate gift is more than just a product; it’s an introduction to your brand’s story and the quality you pour into every bottle. It's not just a one-off sale—it’s about crafting an experience that makes an impression that lasts long after the holiday decorations come down.

What is Corporate Gifting?

Corporate gifting is when businesses send thoughtful gifts to clients, employees, or partners as a way to build relationships, express gratitude, or celebrate key moments—like the holidays. For wineries, it’s an ideal opportunity to introduce your brand to new audiences, as wine is often seen as a premium, versatile gift that’s perfect for celebrations. Imagine a tech company sending out gift sets featuring a bottle of your best-selling wine, along with a personalized note to its top clients. Each recipient not only enjoys the wine, but is introduced to your winery—potentially becoming a future customer and opening the door for more corporate orders in the future.

Why Corporate Gifting?

The holiday season is prime time for exploring new revenue streams, and corporate gifting might just be the key to driving more sales. While individual customers will always be important, corporate gifting presents an opportunity to boost sales, increase your brand’s visibility, and build long-lasting relationships with companies. Here’s why it should be part of your strategy:

Increased Revenue Potential

Corporate clients typically buy in bulk, which means one sale can translate to several cases of wine or premium gift sets. It’s not uncommon for businesses to purchase dozens of gift packages, leading to a significant lift in your holiday sales numbers.

Brand Exposure to New Audiences

A corporate gift doesn’t just go to one person. It’s seen by employees, clients, and even customers—helping you get your wine in front of a much broader audience. This opens up the door for future sales, be it online or in-person at your tasting room.

Building Long-Term Relationships

Corporate orders are more than just a holiday transaction—they can be the beginning of an ongoing partnership. Deliver great products and service and companies will keep coming back, making corporate gifting an annual tradition.

Corporate Gifting: Tips & Tricks

Adding corporate orders to your holiday strategy can lead to new growth, but it’s important to approach it with the right plan in place. Whether you're aiming to increase sales or expand your brand’s reach, setting up a smooth and tailored corporate gifting experience will set you apart from the competition. Here are some actionable tips and tricks to help get you started on the right foot:

Create Customizable Gift Options

Tailored packages are the way to win over corporate clients. Offer options like custom labels, branded packaging, or personalized notes. The more you can customize, the more appealing your gifts will be.

Set Up a Corporate Ordering Page on Your Website

Make it easy for businesses to place orders by dedicating a section of your website to corporate sales. Include bulk discount options, easy order forms, and customization details to streamline the process.

Promote Corporate Gifting Early

Don’t wait until the holiday rush to start promoting. Reach out to current customers and local businesses early. Use email and social media to spread the word about your corporate gifting options.

Offer Volume Discounts

Encourage larger orders by offering tiered discounts. For example, you could provide a percentage off for orders of 50 bottles or more, with deeper discounts for bigger purchases. This incentivizes bulk buying and drives up your holiday sales.

Ensure Efficient Fulfillment and Delivery

Businesses will be counting on you for timely delivery, especially with holiday deadlines. Make sure you have logistics in place to handle bulk shipments and guarantee delivery dates so your clients can relax, knowing their gifts will arrive on time.

Use the Right Tools

Simplify the bulk ordering process with dedicated tools like the Commerce7 Corporate Orders extension. These kinds of solutions are designed to streamline the entire corporate gifting experience, making it easier for businesses to place their orders and for you to manage bulk purchases efficiently. 

Moving Forward

This holiday season, don’t miss out on the opportunity to tap into the corporate gifting market. It’s a smart strategy for boosting revenue, expanding your brand’s reach, and building relationships that can last long after the holiday season ends. The impact of a well-executed corporate gifting program can go beyond a single sale, helping your winery foster lasting connections that drive growth year-round.