WineDirect vs. Commerce7: A Comparison

Since the announcement of our acquisition of WineDirect, we've heard many questions about the key differences between the two platforms. If you're currently using WineDirect and preparing for your transition to Commerce7, you're probably wondering what to expect. The good news? Commerce7 offers all the essential tools you're familiar with—and then some.

From ecommerce and wine clubs to reservations and reporting, Commerce7 is built to streamline operations, create better customer experiences, and ultimately drive more sales. 

Here’s how Commerce7 compares to WineDirect:

Wine Clubs: More Flexibility, More Automation

Commerce7 offers two types of wine clubs:

• Traditional Clubs – Just like WineDirect’s “User Choice” setting, members can edit their shipments online.
• Subscription Clubs – A modern option that provides greater flexibility, spreads revenue throughout the year, and reduces manual work. Members choose a shipment frequency (e.g., every two or three months), and their orders are automatically processed.

Automation Wins:

• Set a date and time for club shipments to process automatically.
• Choose whether to process members individually or in bulk.
• Automated emails notify members about upcoming shipments and credit card declines.

A More Engaging Signup Process:

• A visual, intuitive signup flow incentivizes new members.
• Existing members can easily edit and add to their shipments.

What’s Not in Commerce7?

• No predefined “Welcome Packages,” but you can customize the first shipment for new members.
• No “PrePay” option, but members can use gift cards towards their club shipments.

Ecommerce: Built to Convert

Commerce7’s ecommerce experience is designed for a smoother checkout and higher conversion rates. With as few as 10 fields to complete, fewer steps mean fewer abandoned carts.

Key Features:

• Mobile payment options (Apple Pay, Google Pay)
• Personalized shopping experiences based on customer data
• Cart carrots (upsell prompts) to increase order value
• Upfront dynamic pricing

Reservations: A Seamless Experience

Commerce7 includes a built-in reservations system. Here’s what that means for you:

• View a guest’s full history, including past orders and club memberships.
• Customers use the same login for ecommerce, club, and reservations.
• Staff can easily switch between reservations and POS to start orders.

Using Tock? Commerce7 integrates seamlessly through the Tock App. 

Reports: Real-Time Insights

Both WineDirect and Commerce7 offer robust reporting, but Commerce7 takes it a step further.

The Main Difference:

• WineDirect provides order-specific reports.
• Commerce7 focuses on total sales summaries. To view detailed orders, use the Queries Builder.

What You Get with Commerce7:

• Real-time data – No delays, always up-to-date.
• Dashboard reporting – Visual charts and graphs for quick insights.
• Customizable reports – Use our open API to tailor reports to your needs.

Integrations & Continuous Innovation

Commerce7 is built on an API-driven architecture, allowing for seamless integrations with 100+ partners. With an active developer community and frequent updates, you get:

• Open APIs and webhooks for customization
• An App Store with 100s of Apps
• 150–200 new features and updates every year
• Continuous improvements to enhance user experience

Final Thoughts

The Commerce7 team is committed to making the transition smooth while offering powerful tools to help your winery grow. With more automation, flexible club options, a conversion-focused ecommerce experience, and real-time data, Commerce7 gives you everything you need to continue your winery’s success.

Are you a WineDirect customer who's ready to make the switch? Book your demo or get started here.