Facebook Conversion Tracking

Updated January 2024 to meet or exceed all best practices when working with the Facebook Conversions API from Meta, including the new Datasets feature.

5forests runs successful marketing campaigns for wineries all over the world and they know first hand how important proper conversion tracking is to the success of a campaign and the quality of your audiences. They've teamed up with the trusted app developers at Treefrog Digital to create the Facebook Conversion Tracking app for Commerce7 so that all wineries can benefit from modern conversion tracking and have the upper hand in their marketing efforts.

This app features several distinct advantages over basic setups

1. Facebook Conversions API

Use modern technology to ensure the proper tracking of web events.

This app uses the modern Facebook Conversions API from Facebook to complement your existing pixel events. Every sale that happens on your website, every reservation, every club signup… they are all automatically sent to your Facebook Dataset.

A true server-based app.

This app is built as a modern standalone application running on a performant infrastructure provider, just like Commerce7 itself. It does not rely on the "server side tagging" feature of GTM, which is susceptible to ad blockers and other issues.

Unaffected by ad blockers. Unaffected by Javascript errors or tag misconfigurations. Higher match percentages, more accurate ROAS reporting. It just works, every single time. And the data is properly deduplicated so there’s never a concern of inaccurate reporting.

 

2. Tasting Room Sales Tracking

Track the proper ROAS of your local ads.

This app uses Facebook Datasets to track sales that happen inside your tasting room, or inbound via phone or chat support, and sends them to the same Dataset used for ecommerce sales for inclusion in your ad’s conversion tracking and reporting. This gives you the ability to target and optimize for both offline and online commerce, critical for most wineries today, and using this "Physical Store" channel is important because tasting room sales data should never be mixed up with your website sales data.

Target locals and make lookalike audiences to improve tasting room sales.

By tracking Physical Store purchases, you gain the ability to target local sales efforts separately from online sales efforts, improving your ability to effectively market your business in today's competitive landscape.

 

3. Club Sign Ups and Reservations

Track the real value of club members.

This app sends all club sign ups and reservations to the Facebook Conversions API as custom events for use in custom audiences and custom conversions on Facebook, meaning you can now target both as a conversion goal in Facebook! With custom events, you can declare a value to the event that wasn't present in the original dataset. Should you run bottom of funnel ads for club sign ups? We've seen them work well, but they require a very trained pixel, which this app can help with, and a very defined remarketing campaign. Would you run ads for new club members if you couldn't track the effective ROI of those ads? With this app, now you can.

Track the real value of reservations in your tasting room.

For wineries using Commerce7's reservation system instead of a 3rd party (and you should be!), this app will send all reservation events, along with the type of reservation, the name of the reservation type, and the total value of the reservation to Facebook. Not only will this provide far more accurate ROAS calculations on your reports, it will help train your dataset and provide opportunities for better local audiences.

 

4. Free Google Tag Manager Integration

Full GTM container setup to integrate the Facebook Pixel into your Commerce7 website properly, avoiding all duplication of events. This setup powers even more options like custom audiences based on products or collection views, which can be a pivotal tool for power users and busy wineries. Email us for a copy of this container.

For wineries wanting a powerful and robust GTM setup, 5forests' offers a discounted service to wineries using this app. Ask for more details.

 

5. CCPA/CPRA Compliance Built In

Are you based in California? The Facebook Conversion Tracking for Commerce7 app by Treefrog Digital and 5forests has CCPA compliance built-in to empower your teams to make actionable steps on user opt out requests, as required by California privacy laws. If your winery needs to be CCPA compliant, this app will help your achieve that. 

 

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Requirements

A Facebook Business Manager account is needed to run this app (and should always be used to run your Facebook ads). Read the setup instructions here to generate the credentials needed in the app. Please ensure you have verified your domain inside Facebook Business Manager, this is crucial for proper tracking.