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Running a winery today means more than making great wine. Juggling wholesale and DTC channels, managing inventory across locations, and aligning production with sales goals can feel overwhelming. That’s why InnoVint and Commerce7 brought together three winery leaders — from long-established businesses to fast-growing new brands — for a candid conversation on simplifying inventory and strengthening DTC sales.
With its recent acquisition of WinePulse, Commerce7 has doubled down on its commitment to help wineries sell more, build stronger customer relationships, and make smarter business decisions. Last week at C7 Innovate, Commerce7 unveiled a series of new tools designed to give wineries more insight, intelligence, and control over their direct-to-consumer (DTC) performance.
2023 was an economically challenging year for many consumers, which was reflected by a 1.66% decrease in total sales across all DTC channels compared to 2022. Despite this dip, there were notable positive trends seen within all sales channels, highlighting opportunities for growth and optimization. Through our 2023 Data Book, “The Data That’s Changing Winery DTC”, our team examines the trends, statistics, and key insights we’ve found through analyzing our aggregate data across our 1,700+ winery client base.
"The Data That's Changing Wine DTC" is an invaluable resource for winery owners, marketers, and anyone involved in DTC operations, offering a comprehensive overview of the latest trends and statistics in wine DTC sales.
