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Tips and tricks for selling DTC and working with the Commerce7 tools.

2023 Data Book.
Resource
Annual Data Report

A look into the trends, stats, and key insights that defined 2023 and will define winery DTC for years to come.

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From Churn Prediction to ChatDTC: Commerce7 Debuts AI Features Built for DTC Growth

With its recent acquisition of WinePulse, Commerce7 has doubled down on its commitment to help wineries sell more, build stronger customer relationships, and make smarter business decisions. Last week at C7 Innovate, Commerce7 unveiled a series of new tools designed to give wineries more insight, intelligence, and control over their direct-to-consumer (DTC) performance.

By Commerce7 Team
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2023 Data Book: The Data That's Changing Winery DTC

2023 was an economically challenging year for many consumers, which was reflected by a 1.66% decrease in total sales across all DTC channels compared to 2022. Despite this dip, there were notable positive trends seen within all sales channels, highlighting opportunities for growth and optimization. Through our 2023 Data Book, “The Data That’s Changing Winery DTC”, our team examines the trends, statistics, and key insights we’ve found through analyzing our aggregate data across our 1,700+ winery client base.

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